Friday, October 29, 2010

Apple Becomes Number Four Cell Phone Makers

Apple's stellar fiscal fourth quarter results continue to break records for the company. It sold 14.1 million iPhones, and its $20 billion in revenue topped one of Microsoft's best quarters ever. Now, according to market research firm Strategy Analytics, the iPhone has catapulted Apple past both RIM and Sony Ericsson to make the company the fourth largest mobile phone vendor in the world.

Apple's sales of 14.1 million iPhones was enough to capture 4.3 percent of the global mobile phone market for the last quarter. That's double the roughly 2 percent market share the company managed this same time last year.

Despite the boost in ranking, however, Apple still has a tough road ahead to move into one of the top three positions. Nokia is still the global leader with 33.7 percent market share, while Samsung grabbed 21.8 percent and LG held on to 8.7 percent. All three of those vendors still sell millions of feature phones in addition to smartphones, though sales of those devices has been slowly waning as smartphones increase in popularity.

But Apple doesn't plan on backsliding, either. "We've now passed RIM—and I don't see them catching up with us in the foreseeable future," CEO Steve Jobs boasted during Apple's most recent quarterly earnings call.

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